Flash Calls

Flash calling, or A2P Voice, utilizes mobile operators’ existing voice infrastructure without revenue sharing, limiting current income potential due to the absence of termination costs for missed calls. Operators must decide whether to block or monetize flash calls, which requires specific technology foundations. Various industries, including banks and healthcare, increasingly adopt A2P messages for communication. Flash call authentication gains traction as a cost-effective, secure alternative to SMS verification.

Operators need to re-assess their role, leveraging infrastructure and strategic decisions to transform flash calling into a potential source of income, aligning with technology requirements and industry dynamics.