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Taking Action on COVID-19

The global response to COVID-19 virus has evolved from denial, to uncoordinated, trial and error methods, and finally, to more scientific and planned actions. Governments have started coordinating with each other and have stepped up efforts to stop the spread of the virus.

However, Governments alone cannot bear the burden of executing a strategy to contain this pandemic. Enterprises have stepped forward and volunteered to help in different ways, ranging from, manufacturing essential protective medical supplies (facemasks, gloves, etc.) to waiving charges and premiums to soften the impact on people.

For a global challenge like this, what should be CSPs social responsibility and what role can they play? In times like these, when rumors and hysteria can result in disastrous outcomes, communication plays a crucial role.

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