Telcos are redefining customer experience – not just from a network perspective, but through the eyes of the customer. By harnessing AI and deep network analytics, operators are turning large amounts of data into actionable insights, that drive real-time decision-making and unlock new growth opportunities. This shift is accelerating as AI enables personalized engagement at scale, optimized network performance, and enhanced service delivery, ensuring every customer interaction is seamless, meaningful, and value-oriented.
With MWC Barcelona 2025 just around the corner, I look forward to engaging with industry leaders on how we can further elevate customer experience and drive revenue growth.
Raja Hussain
Chief Revenue Officer
Why DeepSeek Matters (or Doesn’t) for Telecom
TECH TALK
Some operators are exploring a landlord-like model for AI tenants. Telcos deploy network software on locally hosted GPUs and monetize the excess capacity for AI inference, enabling applications to utilize pre-trained AI models. However, as with pre-AI edge computing, telcos’ role remains unclear compared to dedicated GPU-as-a-Service (GPUaaS) providers.
Monitoring the experience at large-scale events is crucial due to the massive and unpredictable demand on network capacity. Operators need to ensure that the upgraded infrastructure boosts speed, capacity, and reliability under pressure, with real-time monitoring to promptly identify and address any issues. This year’s Super Bowl showcased how they can deliver a seamless, Instagram-worthy experience.
Envision a telecom world where network failures can be predicted and proactively prevented, customer service is transformed into seamless, personalized AI interactions, and networks continuously evolve in real-time to meet dynamic demands.
At GSMA FASG#31, Mobileum and Unitel presented a new model for telecom risk and assurance, advocating for an integrated, cross-functional approach. The framework presented emphasized the need for a proactive, integrated, and holistic risk strategy.
Mobileum and Artiza Networks Partner for an OpenRAN Future
PARTNERSHIP ANNOUNCEMENT
This partnership provides network operators, equipment manufacturers, and system integrators with O-RAN, RAN, Core, NFV, IoT, and Roaming Testing Solutions essential for operating and monetizing 5G networks.
For data-intensive industries like telecom, this will improve network optimization, bolster defenses against fraud, enhance data security, and predict network issues before they arise.
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